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Why is our LinkedIn Company Page dying, while our Lead Engineer’s personal profile is generating more RFQs than our ads?

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  It is January 2026, and the B2B marketing landscape has officially hit a "Trust Wall." You see it in your analytics every morning: Your beautifully designed, brand-approved LinkedIn ads are seeing a CTR that would make a 1990s pop-up ad look like a viral sensation. Meanwhile, your Lead Engineer, Sarah, posted a blurry photo of a circuit board with a 300-word caption about a 2:00 AM debugging sessionand she just pulled in three RFQs from CTOs you’ve been chasing for months. Welcome to the "Logo vs. Legend" era. If your LinkedIn Company Page feels like a ghost town, it’s not because your content is bad. It’s because in 2026, the LinkedIn algorithm has pivoted entirely toward relational authority over corporate broadcasting. Users aren’t just "scrolling" anymore; they are "vetting." In this article, we’ll dive into why the corporate handle is dying, how your technical team became your best sales force, and how you can bridge the gap between socia...
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What Is Local SEO and How Does It Work?

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If you run a local business today, chances are your customers are already looking for you online—whether you realize it or not. Searches like “near me,” “open now,” or “best [service] in [city]” have become part of everyday behavior. And here’s the key thing: people who perform these searches aren’t just browsing. They’re ready to call, visit, book, or buy. That’s where local SEO comes in. Local SEO helps your business show up exactly when someone nearby is looking for what you offer. It’s not about ranking globally or nationally—it’s about being visible in the moments that matter most , right in your local area. This guide is for: Local service providers (plumbers, electricians, dentists, lawyers) Brick-and-mortar stores (retail, restaurants, clinics) Professionals who serve specific geographic areas If your business depends on local customers, understanding local SEO is no longer optional—it’s essential. What Is Local SEO? Local SEO is the process of optimizing your business’s onlin...
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Location: United States
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