Why is our LinkedIn Company Page dying, while our Lead Engineer’s personal profile is generating more RFQs than our ads?
It is January 2026, and the B2B marketing landscape has officially hit a "Trust Wall." You see it in your analytics every morning: Your beautifully designed, brand-approved LinkedIn ads are seeing a CTR that would make a 1990s pop-up ad look like a viral sensation. Meanwhile, your Lead Engineer, Sarah, posted a blurry photo of a circuit board with a 300-word caption about a 2:00 AM debugging sessionand she just pulled in three RFQs from CTOs you’ve been chasing for months. Welcome to the "Logo vs. Legend" era. If your LinkedIn Company Page feels like a ghost town, it’s not because your content is bad. It’s because in 2026, the LinkedIn algorithm has pivoted entirely toward relational authority over corporate broadcasting. Users aren’t just "scrolling" anymore; they are "vetting." In this article, we’ll dive into why the corporate handle is dying, how your technical team became your best sales force, and how you can bridge the gap between socia...